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Amazon teases glasses-free 3D holographic smartphone for June 18 unveil

Amazon, at long last, is set to launch a smartphone with a glasses-free 3D “holographic” display. Invites were sent out late yesterday for a special launch event on June 18 in Seattle. Accompanying the invite was a hilariously awkward teaser video (embedded below) with the new device just out of frame, with a bunch of starry-eyed first-time users wobbling and bobbling and gyrating to trigger the screen’s 3D effect

Updated: The top of the phone actually appears to be visible at around the 0:40 mark in the video, when the shot cuts to the lady in blue. The headphone jack is on the top — hooray! We’re not sure if this is the result of an awful video editing job, or an intentional teaser. Hopefully the latter, for the video editing guy’s sake.
Amazon has been rumored to be building its own smartphone since as far back as 2011. In 2012/2013, that rumor diverged into two phones: An inexpensive model, a bit like the Kindle Fire tablet, and an expensive model that would compete with the iPhones and Galaxies of the world. The phone being unveiled on June 18 is almost certainly the expensive model. There could still be a cheap phone in the offing — stack ‘em high sell ‘em cheap is Amazon’s modus operandi, after all — but we’ll have to wait and see.

The most recent leak, from April this year, pegs the Amazon phone as having four forward-facing cameras that track your face, and then pairs that data with a 3D display to create a glasses-free 3D interface. For more details on how glasses-free 3D works, read our explainer from 2012, when 3D TVs were all the rage at CES. We don’t know the exact approach that Amazon will be using, but it’s probably along the lines of a double-resolution screen with microlenses that project half the image to your left eye, and half to your eight. The data from the head-tracking cameras allows the phone to generate the correct imagery for each eye, creating a very realistic 3D effect. According to BGR, which published the most recent leaked photos, the cameras capture infrared light — presumably using an infrared LED that’s hidden on the front of the phone somewhere.
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